ALEA DR. KANDIC
We built a large-scale, bilingual website that consolidated two legacy platforms into one modern, future-ready digital ecosystem.
With 60+ content-rich pages, the site clearly communicates Alea’s full service offering while enabling online appointment scheduling, second-opinion requests with document uploads, and transparent access to pricing and patient information.
About the Client
Alea Dr. Kandić is a renowned medical institution in Sarajevo, founded by Prof. Dr. Zuvdija Kandić, offering premium specialist and surgical healthcare for over 25 years.
The group includes 3 clinics, providing a wide range of services, from gynecology and cardiology to diagnostics and surgery, with a personalized, high-standard approach.
As part of its expansion, Alea also established the Alea Genetic Center (AGC), the first molecular and genetic diagnostics center in BiH, enabling advanced DNA analysis and NIPT testing fully processed within the country.
Alea stands out for its blend of tradition, medical excellence, modern infrastructure, and a patient-centered philosophy
Service provided
UX/UI Website Design
Website Architecture and Content Mapping
Development (Framer-based)
SEO Foundations
Mobile-first Optimization
Bilingual Site Implementation
Copywriting & CTA Structuring
Tech stack and Tooling
Figma
Framer
Google Analytics
Hotjar
INDUSTRY
Healthcare & Medical Services
PROJECT LENGTH
6+ Months
The Team Behind the Project
Webflow/Framer Developer
SEO & Analytics Specialist
UX/UI Designer
Content Strategist
Business Consultant
Project Manager
Our multidisciplinary team translated Alea’s complex offering into a single, intuitive interface, making it easier for patients to find the right services, understand what to expect, and book their visits.
Challenges
Building a Centralized, User-Friendly Website for a Multi-Clinic medical Institution
1
Unifying Three Clinics in One Experience
Each location previously had its own online presence or none at all. We needed to structure and merge their content without overwhelming users.
2
Clarifying 50+ Medical Services for Patients
We built categorized service listings, smart filters, and concise explanations so users could quickly navigate complex medical offerings.
3
Implementing Bilingual Structure
The entire website was built with both Bosnian and English audiences in mind, ensuring patients from diaspora or international backgrounds could navigate with ease.
4
Improving Mobile and Booking Access
We designed for mobile-first use, with clickable CTAs, sticky nav, and embedded contact options throughout the experience.
What We Delivered
We brought clarity, functionality, and elegance to Alea Dr. Kandić’s digital presence, designing a large‑scale, patient‑centric platform where every page reflects the clinic’s values, professionalism, care, and medical precision. The website was built as a robust, bilingual digital ecosystem that unifies services, locations, and patient journeys into one seamless experience. Below are the key components delivered as part of this transformation.
RESULTS & IMPACT
The transformation of Alea’s digital and visual identity led to immediate and measurable improvements in user experience, brand consistency, and patient engagement.
+62% Increase in Average Time on Page
Patients are spending more time exploring Alea’s services and educational content, indicating stronger engagement and interest.
+40% Growth in Appointment Submissions (First 30 Days)
The new website structure and intuitive scheduling flows boosted form conversions and reduced patient friction in booking.
Significant Mobile Optimization Success
The fully responsive, mobile-first design resulted in higher CTA click-through rates and easier access for mobile users, now representing over 70% of site visitors.
Enhanced Clarity Across Clinics
For the first time, all three clinics were unified into a single bilingual platform, enabling easier navigation, location-based service discovery, and a centralized patient information hub.
Brand Perception Upgrade
Across digital touchpoints, Alea’s updated visuals, tone, and structure now reflect a high-end, trusted medical group—improving trust with first-time visitors and supporting long-term brand equity.
Real Stories. Proven Results
Don’t just take our word for it, hear directly from the businesses we’ve helped grow, innovate, and succeed.
Core Bloom helped us bring structure, clarity, and consistency to everything we do. From defining a clear growth strategy and refreshing our brand to delivering a modern bilingual website and managing our social media long‑term, the collaboration felt structured, professional, and genuinely supportive. Today, our digital presence finally reflects the level of care, expertise, and trust we provide to our patients every day.
Enis Kandic
CEO of Alea Dr. Kandić