TENT SOFTLAB
We partnered with Tent Softlab to redefine their positioning through a strategic rebranding process, followed by the design and development of a sophisticated website tailored for premium, complex software projects.
The result is a fully modernized visual identity, crystal-clear service articulation, and a sleek online experience, all built with scalability and elegance in mind.
From local tech vendor to premium digital problem-solver
Tent Softlab is a Bosnian-Spain-based software development company specializing in robust, high-complexity systems for global clients, particularly in construction, fintech, and automation.
With a proven engineering team and a growing international portfolio, they needed a brand system and website that clearly conveyed their capabilities, strategic approach, and value proposition to enterprise decision-makers.
Our mission was to reposition Tent Softlab as a high-trust engineering partner, using premium branding and digital storytelling to reflect the sophistication of their solutions.
Service provided
Brand strategy and value proposition definition
Logo and visual identity redesign
Full brand book with usage guidelines
Website UX/UI design (Framer-based)
Custom development and implementation
Copywriting and CTA mapping
Basic SEO optimization and analytics setup
Tech stack and Tooling
Figma
Framer
Hotjar
Notion
Slack
INDUSTRY
Software Development
B2B Services
Tech & Engineering
PROJECT LENGTH
4 months (concept to launch)
The Team Behind the Project
Brand Strategist
Visual Designer
UX/UI Designer
Framer Developer
SEO & Analytics Specialist
Copywriter
Project Manager
Tent Softlab’s transition required close collaboration across brand, content, and tech. Our team worked in weekly sprints, ensuring every visual and textual detail aligned with their new strategic positioning.
Challenges & Solutions
Engineering trust through branding and UX
Even the best tech teams need more than code. We helped Tent Softlab transform their capabilities into a clear brand, professional identity, and scalable digital presence, ready to attract clients, partners, and talent.
1
Lack of Strategic Positioning
Tent Softlab had strong engineering expertise and multiple real-world projects, but lacked a clearly articulated value proposition.
Their services and strengths were difficult to quickly understand for non-technical decision-makers, especially during early sales conversations.
We worked closely with the founder and internal team to translate technical depth into clear positioning, defining what Tent Softlab stands for, who it serves, and why it’s different. Together, we structured messaging that balances technical credibility with business clarity, across the website, service pages, and case studies.
2
No Cohesive Visual Brand System
The company operated without a unified visual identity. Colors, typography, layouts, and visual language varied across materials, making the brand feel fragmented and less credible in enterprise contexts.
We designed a complete brand system from scratch, covering logo refinement, color palette, typography, iconography, and layout principles. All elements were documented in a brand book to ensure long-term consistency across digital platforms, presentations, and marketing materials.
3
Strong Projects, Weak Storytelling
While Tent Softlab had enough successful projects and real case studies, there was no time or structure internally to turn them into compelling stories. The value of their work was hidden behind technical descriptions and fragmented documentation.
Together with the client and their team, we co-created structured case studies that highlight problems, solutions, impact, and technical decisions in a clear narrative. This collaborative approach ensured authenticity while elevating the storytelling quality to a consulting-grade standard.
4
Developer Dependency for Website Updates
All website changes previously required developer involvement, slowing down updates and limiting flexibility for marketing and sales efforts.
We built a modular, Framer-based website that allows the team to manage content independently without sacrificing performance, design consistency, or responsiveness. This significantly reduced friction between technical and business workflows.
5
Lack of Professional Visual Assets
The team did not have high-quality, representative visuals for the website and marketing materials. This limited trust-building with potential clients and made it harder to present the company professionally.
We organized and directed a professional photoshooting session for the team, ensuring consistent and credible imagery aligned with the new brand identity.
These visuals now support the website, presentations, proposals, and social channels.
6
Missing Supporting Marketing Collateral
Tent Softlab lacked structured supporting materials such as demo videos, promo assets, and printed materials to support business development and partnerships.
We created video demo materials, promotional visuals, and branded collateral, including business cards designed to work seamlessly with the new brand system.
This gave the client a complete toolkit for sales, partnerships, and conferences.
Real Stories. Proven Results
Don’t just take our word for it, hear directly from the businesses we’ve helped grow, innovate, and succeed.
Core Bloom guided us through every step of the process with clarity and structure. Their attention to detail and on-time delivery made a real difference. They didn’t just build our brand and website, they helped us shape our message and confidently present it. A true partner for any tech company looking to scale.
Emir Sator
CEO of TentSoftlab